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Tuesday, January 31, 2012
Thank you to the author of this review for sharing their feedback with us. Great work team Santee!
Toyota Certified Of Santee - (5) Star Review on YellowPages
- I received excellent service at the Santee service center. It was an easy and quick process to drop off my car for an oil change. There was no line and I was helped immediately. The location is terrific, as it is next to the freeway. I highly recommend this service center. -Michelle V.
Monday, January 30, 2012
Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car fo
The ad provides a humorous take on potential day-to-day experiences and items that could have been reinvented, such as a baby that never requires a diaper change, the Department of Motor Vehicles as an enjoyable place of fun and smiles, and house plants that defend against intruders by fighting crime. The premise of the spot is that good things are always better when reinvented; and in this case, they are also funnier.
“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”
The commercial will be one of two 30-second spots Toyota will be airing during the internationally-viewed game. The ad, created by Toyota’s agency of record Saatchi & Saatchi LA, is slated to be broadcast during the third quarter of the game and is supported by an interactive social media extension that will kick-off following the commercial. Viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.
Courtesy of ToyotaNewsroom
Thank you to the authors of these great reviews for sharing their feedback with us! Outstanding work team!
Toyota Certified Of Santee - Six Positive Reviews on Yellow Pages
- Go to Toyota of Santee they are attentive and work with you to get you the best service at a low cost. They work fast on your vehicle and their facility is brand new! -Aspresalex
- I'd been taking my Toyota's to another Dealership's Service Department for years, then I discovered Toyota Certified of Santee. It's more convenient, right off the 52 & 125, The facility is new, comfortable and they always finish the Service before the promised time. They truly appreciate my business and thank me with the Car Wash Certificate. -Campbell5968
- Great place, knowledgeable people. Treated me with respect and they will work with you to get the deal you need. -R.C.Meyers
- Toyota of Santee is great! They are easy to deal with and went out of their way to make us happy! -arial629
- Carrie, you have to start going to Toyota of Santee. They were so kind and are extra helpful to us seniors.-califgal39
- New, comfortable waiting area, prompt service and courtesy van. -bogertrp
Friday, January 27, 2012
Thursday, January 26, 2012
Toyota Prius v Out-Sells Chevy Volt in Just 10 Weeks
Earlier this month a new reports noted that Chevrolet Volt sales were more successful in its first year than the sales numbers of the Toyota Prius hybrid on its first year back in 2000. What little optimism Chevrolet might have had on the Volt’s sales performance were quickly silenced when data revealed that Toyota dealt a quick knockout as its new Prius v wagon (also in its first year) out sold the Volt. And it did so with just 10 weeks on sale. Official numbers for Chevrolet Volt’s 2011 sales are 7,671 units delivered. Toyota managed to sell 8,399 hybrid wagons, which did not arrive to U.S. dealerships and showrooms until the last week of October. President of Toyota U.S. Sales Jim Lentz says, “ Prius v is off to a great start.” For 2012, Toyota aims to deliver 220,000 Prii to U.S. customers, a 60 percent increase from 2011. Toyota’s offensive includes offerings of the original Prius, the Pruis v wagon, and the Prius c subcompact that arrives in March. Courtesy of AutoGuide
Toyota Prius v Out-Sells Chevy Volt in Just 10 Weeks
Official numbers for Chevrolet Volt’s 2011 sales are 7,671 units delivered. Toyota managed to sell 8,399 hybrid wagons, which did not arrive to U.S. dealerships and showrooms until the last week of October. President of Toyota U.S. Sales Jim Lentz says, “ Prius v is off to a great start.” For 2012, Toyota aims to deliver 220,000 Prii to U.S. customers, a 60 percent increase from 2011. Toyota’s offensive includes offerings of the original Prius, the Pruis v wagon, and the Prius c subcompact that arrives in March. Courtesy of AutoGuide Earlier this month a new reports noted that Chevrolet Volt sales were more successful in its first year than the sales numbers of the Toyota Prius hybrid on its first year back in 2000. What little optimism Chevrolet might have had on the Volt’s sales performance were quickly silenced when data revealed that Toyota dealt a quick knockout as its new Prius v wagon (also in its first year) out sold the Volt. And it did so with just 10 weeks on sale.
Wednesday, January 25, 2012
Tuesday, January 24, 2012
Toyota Secures Sponsorship of NHRA Full Throttle Drag Racing Series Event in Englishtown, N.J.
In addition to becoming the sponsor of the Englishtown event, Toyota will have an advertising presence in the ESPN2 broadcasts of NHRA Full Throttle Drag Racing with commercial inventory, an in-show sponsored feature, and race ticker. Toyota will also increase its national footprint in the sport and expand its on-site display visibility at various races.
“Toyota’s increasing involvement in NHRA Full Throttle Drag Racing is a clear indicator of the return on investment at both the league and team level,” said Tom Compton, president, NHRA. “Toyota has a proven track record around sponsorship activation and to have their involvement as an event rights sponsor of one of the most prestigious stops on the NHRA Full Throttle Series is very exciting.”
Toyota’s involvement in NHRA began in 2002 with the arrival of the Celica-bodied Funny Car. The manufacturer’s first win came two years later, in February 2004 at the O’Reilly Auto Parts NHRA Winternationals presented by Super Start Batteries at Auto Club Raceway in Pomona. The program has since risen to new heights; in the past three years Toyota-sponsored cars have earned multiple NHRA Full Throttle Drag Racing Series victories in Top Fuel and Funny Car, as well as the NHRA Top Fuel Full Throttle world championships in 2010 and 2011. In 2008, Cruz Pedregon won the NHRA Full Throttle Funny Car world championship in a Toyota Camry Solara.
Currently, Toyota sponsors three Top Fuel teams and three Funny Car teams. Al-Anabi Racing, Don Schumacher Racing, and Morgan Lucas Racing will field top fuel dragsters for drivers Khalid alBalooshi, Shawn Langdon, Morgan Lucas, Brandon Bernstein, and Antron Brown. Cruz Pedregon Racing, Tony Pedregon Racing and Kalitta Motorsports participate in the Funny Car class. An all-new 2012 Toyota Camry Funny Car body will feature four drivers including: Cruz Pedregon, Jeff Arend, Tony Pedregon, and 2012 Automobile Club of Southern California Road to the Future Award candidate Alexis DeJoria.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 23 national events featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series presented by ProCare Rx. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
Courtesy of ToyotaRacing
Monday, January 23, 2012
Thursday, January 19, 2012
Tacoma, 4Runner and Tundra make the top 10 list to trade-in for maximum value
The demand for brand-new small pickup trucks may be shrinking, yet the compact Tacoma still commands top dollar as a trade-in. The base four-cylinder standard-cab model from 2008 fares well enough at 72 percent of its original sticker price, but those owning the more practical V6-powered four-door DoubleCab could be offered as much as 87 percent of its original price in trade on a new model.
#6. Toyota 4Runner
Mainstream new-car buyers may have shunned traditional truck-based SUVs in recent years because of high gas prices, yet there’s still a market among outdoor adventurers for go-anywhere vehicles that can also tow a boat or trailer. A shortage of used models means the model-year 2008 SR5 version of Toyota’s 4Runner can be expected to command as much as 74 percent of its original sticker price as a trade-in, with the top V8-powered Limited version lagging behind only slightly at 70 percent.
Courtesy of Forbes
Wednesday, January 18, 2012
Tuesday, January 17, 2012
Toyota’s NS4 challenges perceptions
I’m not going to slag off Toyota and when I say its cars have been just a bit boring over the years, I mean it in the best possible way.
In fact, I have reason to believe that dogs don’t chase Toyotas because there’s no excitement in it. I’m told that nobody steals a Toyota’s hubcaps, because they tend to become invisible when mounted on a pub wall.
“How do you like my Toyota hubcaps?”
“Uh, where?”
I’ve always had a healthy respect for Toyota products and have owned two Hilux four-wheel-drive bakkies. Those things were so tough, you would have to take them out and shoot them to be rid of them. And they were not too shabby-looking either, for a bakkie.
Let’s face it, Toyota cars over the years have been less than exciting in the looks department. More like the bishop than the actress.
Captain Kirk and Mr Spock would feel perfectly at home in this Toyota.
.
But I sat up so quickly that I almost got my back out of joint when I saw a picture of their latest plug-in hybrid concept, the NS4.
Toyota unveiled this stunner at the 2012 North American International Auto Show in Detroit. And according to the chaps from Nagoya, the NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.
Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is meant to be a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.
“In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity,” said Jim Lentz, Toyota US president and chief operating officer.
“The NS4 demonstrates Toyota’s take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society.”
That’s heavy stuff. I’m sure old Freddy Nietzsche would have approved.
The NS4 is said to have an advanced power train with a next-generation Hybrid Synergy Drive plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time.
Which is all very nice.
But here’s the thing, though: the Toyota people also say the NS4 concept “signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers”.
The car’s lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt.
The distinctive open trapezoid grille is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender.
Rear lamps wrap around the sides to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler.
The A-pillars are ultrathin, which should allow the driver a better all-round view of the road and surrounds, but have been designed to be strong enough to maintain roof strength. The roof line profile, lift-back design and powered swan-wing doors are meant to allow easier access to the vehicle.
Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age. Vehicles have become another communication hub in the connected consumer’s lifestyle and car makers must integrate the latest technologies into their product offerings. Toyota boffins say connected vehicles are the third-fastest growing technological device, behind smartphones and tablets.
Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market. The NS4 concept’s Human-Machine Interface provides a user interface built around a multitouch screen
with the look and feel of a smartphone. The simple, intuitive operation conveys information quickly while minimising distractions and maximising driver awareness, they say.
The multimedia and vehicle-controls enhancement also direct the air conditioning, audio, battery-charge and navigation functions. This system is even capable of “learning” driver preferences and habits to anticipate driver responses in specific situations.
The boffins say the NS4 introduces the next-generation pre-collision system with lane departure, rear-end and pedestrian collision-avoidance technologies designed under certain circumstances to help avoid crashes.
Adaptive driving beam headlights help prevent glare to oncoming drivers and pedestrians. Using a camera mounted behind the front grille and partial shielding inside the headlights, they allow the driver to maintain near-high beam illumination to improve night-time visibility.
The pop-up hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges.
Using sub-millimetre wave radar, the blind spot monitor is designed to detect a vehicle in the adjacent lane.
Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve visibility, fuel range and electric driving mode mileage efficiency:
HYDROPHBIC COATING: Fluorine-coated glass causes raindrops to form into semispherical shapes for improved visibility and raindrop elimination.
ANTI-FOG FILM: High-performance resin with anti-fogging characteristics and increased durability
HIGHT ULTRAVIOLET-ABSORBING INNER LAYER: Removes 99 percent of harmful UVA and UVB rays.
ANTI-SOLAR FILM WITH RADIO-WAVE TRANSPARENCY: Reduces the internal vehicle temperature and improves electronic device functionality.
Inner and outer rear-view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view.
The rearward image is displayed on a screen and provides a wider view than conventional rear-view mirrors do. The rearward panoramic camera view, working in combination with the blind spot monitoring system, enhances driving visibility.
“The continued success of our conventional hybrid vehicles has laid strong groundwork for market acceptance of future advanced technologies,” said Lentz.
“The NS4 demonstrates Toyota’s ongoing commitment to enhancing the safety, efficiency, and convenience of future mobility.
Courtesy of IOLMotoring
Friday, January 13, 2012
Thursday, January 12, 2012
Toyota Reveals NS4 Advanced Plug-In Hybrid Concept
Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.
“In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity,” said Jim Lentz, TMS president and chief operating officer. “NS4 demonstrates Toyota’s take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society.”
NS4’s advanced powertrain targets a next-generation Hybrid Synergy Drive plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time.
Sleek, Futuristic Styling
The NS4 concept signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers. NS4 styling lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt. The distinctive open trapezoid grille is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender. Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler.
The A-pillars are ultra thin for improved driver visibility while maintaining roof
crush integrity. The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality.
Increased Connectivity
Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age. Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the latest technologies into their product offerings. In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets.
Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market.
The NS4 concept’s Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone. The simple, intuitive operation conveys information quickly while minimizing distractions and maximizing driver awareness. The multimedia and vehicle-controls enhancement also will direct air conditioning, audio, battery-charge and navigation functions. The HMI system is even capable of “learning” driver preferences and habits to anticipate driver responses in specific environments and situations. This concept represents a truly connected vehicle, offering the latest technology in a responsible and convenient package.
State-of-the-Art Safety Features
The NS4 introduces a next generation Pre-Collision System (PCS) with lane departure, rear-end and pedestrian collision avoidance technologies designed to predict collisions under certain circumstances and help avoid them. This PCS uses millimeter-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles. In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assistance feature helps to avoid collisions with other vehicles, road-side obstructions, and pedestrians by applying the brakes and manipulating steering.
The current generation PCS, available in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead. If PCS determines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds. If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts.
Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and pedestrians. Using a camera mounted behind the front grille and partial shielding inside the headlights, this feature allows drivers to maintain near-high beam illumination to improve nighttime visibility.
The pop-up hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges. This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota’s Total Human Model for Safety (THUMS) virtual model.
Using sub-millimeter wave radar, the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash.
Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency:
- Hydrophobic coating – Fluorine coated glass causes rain drops to form into semispherical shapes for improved visibility and rain drop elimination (also used on the roof solar panel)
- Anti-fog film – High performance resin material with anti-fogging characteristics and increased durability
- High ultraviolet (UV) absorbing inner-layer – Removes 99 percent of harmful UVA and UVB rays
- Anti-solar film with radio-wave transparency – Reduces the internal vehicle temperature and improves electronic device functionality
Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view. The rearward image is displayed on a dedicated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors. The rearward panoramic camera view working in combination with the Blind Spot Monitoring (BSM) system enhances driving visibility.
“The continued success of our conventional hybrid vehicles has laid strong groundwork for market acceptance of future advanced technologies,” said Lentz. “NS4 demonstrates Toyota’s ongoing commitment to enhancing the safety, efficiency, and convenience of future mobility for people everywhere."
Courtesy of ToyotaNewsroom
Tuesday, January 10, 2012
Toyota unveils updated 2013 Land Cruiser
Courtesy of AutoBlog
Wednesday, January 4, 2012
Tuesday, January 3, 2012
2012 Toyota Camry gets Consumer Reports "Recommended" rating
Courtesy of AutoBlog
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